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Testimonials and reviews

When you buy something online, the chances are you like to look at customer reviews and testimonials to gauge what other people think of the product or company. Otherwise, how do you know if the product is any good?

Reviews and testimonials are hugely important when it comes to building trust and increasing your conversion rate. Testimonials can be collected on a regular basis and displayed at various points on your website. For reviews, considering using a service like Reviews.io to collect and collate reviews. For example, you might include item reviews on each product page, with a feed showcasing overall feedback on the homepage.

Optimise for mobile

Most people now shop on mobile devices. This might differ for B2B businesses, but for B2C there’s no escaping the fact that smartphones and tablets really are king when it comes to online shopping.

For this reason, it’s imperative to ensure your online store offers a first-rate experience on mobile devices. It should be quick to load, with a mobile responsive layout that works well on every device.

You can also utilise features designed specially for mobile, like swipeable image galleries, etc. Also, make sure that all text remains readable on smaller screen sizes, so pay attention to font sizes and colour.

Streamlined checkout process

You probably already know that cart abandonment is a real barrier to increasing your eCommerce sales. Someone adds items to their basket and then leaves your site forever without ever buying anything.

How do you get around this? Having a streamlined checkout really helps, so make sure the fields are clear and that the checkout process isn’t too lengthy. Don’t forget to also include trusted credit/debit card logos and payment provider logos to build trust and let people know the range of convenient payment options there is to choose from

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